In Business: Glass Today


Glass Today

2597 Cleveland Ave N
Roseville, MN 55112

Commercial insurance client Lee Peterson from Glass Today gives us an education on all things GLASS!

What makes Glass Today unique?
Every one of our auto technicians is college-educated and receives ongoing industry certifications and rigorous annual testing to ensure that best practices are being followed. We have a lot of long-term employees and they are exceptional at what they do—caring, courteous, and flexible.

We do not cut costs on the quality of our products. We use nothing but the highest-quality materials when we install glass.

We also work on a variety of glass projects, not just auto glass. And we are flexible and mobile to serve the needs of our customers.


Tell us something we don’t know about auto glass.
As cars are getting lighter, and engineering is getting more and more sophisticated, the structural integrity of the auto glass and sealants has become very critical.

Airbags are designed to use the windshield as the backdrop for the airbag when it is deployed. If a windshield is installed improperly, the airbag could push the windshield out and negate the safety aspects. It is extremely important to utilize the best practices and the best products when installing a windshield to ensure that the passengers are safe.

The windshield also provides structural integrity to the car in a rollover situation. Which is why you always want to get a cracked windshield replaced!



If you had an extra hour in every business day, what would you do with it?
I would spend it exploring the future of our business. Thinking ‘outside the box’ in order to make the company financially stronger and our employees lives better both personally and financially.


What is the best advice you were ever given about being a business owner?
‘Early in on-time… on-time is late.’

Showing up early shows people you are engaged and interested, and you’re physically present and prepared to work.


Can you describe your relationship with Cox Insurance?
I would like to think of Glass Today’s relationship with Cox Insurance as one of our closest partnerships. Truthfully, I could be buying my insurance from anyone – there are a lot of choices out there. I’ve evaluated every aspect of our insurance, and there was literally no comparison that I could make in terms of service, how easily accessible you are, how well you explain your products, and how thorough you were in examining our liabilities.

You look at our business as if it was your own. Cox Insurance exemplifies that more than anyone we do business with. That’s very honest.


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